This client was a brand new business in need of everything from a corporate identity to marketing materials and a website design. A service to help healthcare professionals navigate the changes brought on by Obamacare the look needed to be clean yet comforting and highly professional. After designing the logo featuring an Acacia tree we chose to keep things simple and let the tree graphic from the logo be the main design element across the marketing materials and website design. A subtle palette of soothing greens, deep mahogany and warm cream make the branding professional, yet approachable. The colors and consistent use of the tree artwork created an inviting and widely recognizable look.