As a brand new business Flex Fitness needed everything from branding on down. In a very competitive and high end environment the brand needed to be upscale, clean and friendly. We positioned Flex as a step above the rest. Nicer, cleaner, with a more attentive staff and more attention to details in general. To convey this we used a bright color palette with teal and vibrant orange. We selected imagery that felt rich, bright, clean and high quality. Flex’s branding succeeded in attracting a high end clientele that loved the brand.