Project Description

Lifestyle Concierge of Vero Beach

This client needed an entire rebranding. She had marketing materials that were created from clip art off the internet. To attract the type of high end clientele that was her target market she needed new branding that would speak to the level of service she was looking to provide. Being a Vero Beach, Florida based business we wanted to keep the look and feel consistent with that of an upscale beach town. We developed a range of logos that incorporated the beach theme. It just so happened our client loved seahorses and was instantly drawn to the seahorse logo. The palette we selected beckons the beach with watery blues, but also brings in elements of tropical landscape with coral tones. After landing upon a logo design we developed a full range of marketing materials for LCVB, including a brochure, direct mail pieces and print ads. This rebranding was a huge success and the materials we developed definitely elevate LVCB head and shoulders above of her competition.