Treasure Coast Capital Trust came to us with a logo, but it was poorly designed and didn’t function well across all media. However, they didn’t want to toss it out altogether so we tweaked the logo to make it more attractive and more functional. A real estate investment company offering investments in Treasure Coast real estate, we wanted to tie the corporate identity to the desirable aspects of the area they sell, the beach, the ocean, etc. We emphasized the waves in the logo and went with a palette of complimentary blues. Visually stimulating wave art was selected for use on marketing materials, once again reinforcing the brand as ocean-beach specific. In addition to the rebranding we created complete ad campaigns for this client and developed an assortment of marketing materials.